LinkedIn rolls out long-form content

LinkedIn rolls out long-form content

LinkedIn is one of the best social platforms for business users who want to share thoughts, ideas, and content with their colleagues and connections. This professional oriented network offers a wide number of features that allow and encourage this, including the newly implemented ability to create long-form content for your profile and connections.

Great LinkedIn profiles in 8 steps

Great LinkedIn profiles in 8 steps

There are numerous social networks a company can join, but if they are looking to connect to other businesses, colleagues or potential hires the network of choice should be LinkedIn. This powerful network is designed for professionals and offers many benefits that other networks, like Facebook and Twitter, don’t or are not able to.

What is social PPC?

SocialMedia_June02_BWhile many of us have a profile on at least one social media site and likely have for a handful of years now, we are seeing businesses joining these platforms in an ever increasing number. Many business owners create a corporate profile in order to interact with customers and conduct marketing.

Content marketing and success

SocialMedia_May06_BWhen it comes to marketing, there are a wide variety of strategies a business can employ, with one of the most potent being content marketing. This is the act of creating your own branded content and sharing it on different mediums. When this is successful, a business can benefit from an expanded market share and customer base.

Social media visual tools

SocialMedia_April07_BAre you searching for tools that can help you create striking visuals for your social media campaign? Let’s admit it, not everyone is a Photoshop expert, and for many of us, it can be really challenging and perhaps even intimidating to use. Furthermore, the cost of a program or designer may be out of your budget.

The most common mistake on Twitter!

SocialMedia_Feb10_BModern marketing is made up of a number of increasingly complex functions and systems, with one of the most important elements being social media. There are a number of platforms available to businesses and a popular one is microblog Twitter. While Twitter is fairly easy to use, there is actually a really common mistake that many users make which can harm the reach of their posts.

Social media in 2014

SocialMedia_Jan13_BSocial media, while still fairly new, is starting to enter a more mature phase. Most businesses have a presence on one or more social media platforms and are comfortable with at least the basics. As we start 2014 however, social media is growing and businesses will find that they need to be doing more in order to be successful.