A beginner’s guide to Facebook advertising

A beginner’s guide to Facebook advertising

When it comes to using social media advertising to reach out to targeted audiences, Facebook is by far one of the most efficient platforms out there. The numbers speak clearly – advertising on Facebook has grown over 680% since 2010. More and more companies are jumping on the bandwagon, moving their budgets away from traditional advertising methods and increasing their social spending.

Facebook is about to bring ads to Messenger

Facebook is about to bring ads to Messenger

Say goodbye to your advertising-free Facebook Messenger conversations – the social networking giant has announced its plans to bring promotional messages into the fold. The private messaging feature of Facebook became one of the site’s newest features when it was recently branched off of the main platform.

Network like a pro on social media

Network like a pro on social media

Do you use social media for fun, but have no idea how to harness it to grow your business? You’re not alone. There are thousands of business owners out there who are clueless when it comes to social media as a networking and marketing tool. So to help you understand basic social media etiquette and how to network like a pro, we’ve given you a quick rundown of how to use Facebook, LinkedIn and Twitter to benefit your business to the max.

Optimize your social media hashtags

Optimize your social media hashtags

Remember years ago when you first saw a number sign followed by an unspaced phrase popping up online? Who would have thought that hashtags would turn out to be one of the most useful tools on social media platforms today. In fact, different social media sites utilize hashtags in different ways.

Feline fueled social media privacy controls

Feline fueled social media privacy controls

If you thought your Facebook feed already contained enough pictures of funny cats and other wacky memes, then you’re in for a treat. Fueled by increasing consumer concern about the impact of social media usage on individual privacy – which has already led to the growth of self-destructing image sharing apps like Snapchat – a new arrival on the app scene wants to take things in a different direction to guarantee your privacy.