Show Some Love To Your Business Continuity Plan

Wintertime can feel like a wonderland. There’s hot cocoa, cozy fireside conversations, glistening white snowfall…ice storms, power outages and tons of employee sick days. You can’t predict the future, but a business continuity plan – BCP for short – ensures that unexpected events don’t slow you down because, in business, every minute counts – literally.

Robin’s Top 10 Rules For Salespeople

You Have To Be SOLD Before You Can SELL. If you’re not excited and deeply passionate about what you sell, figure out how to get excited — or find another job. Talk to someone who is passionate about a hobby, and they’ll “sell” you on why it’s so exciting. They don’t need a script or […]

Stop Calling It A Labor Shortage It Is A Turnover Crisis

The Statistics Are Alarming A record-setting 10.1 million jobs opened in the U.S. 11.5 million workers quit just in the second quarter of 2021. 41% of the global workforce would consider leaving their current employer within the next year. 54% of Gen Z are considering quitting. The “Great Resignation” is a mass, voluntary exodus from […]

12 Principles That Make A Champion On And Off The Field

Emmitt Smith is best known as the NFL’s all-time leading rusher, a Pro Football Hall of Famer, and a “Dancing with the Stars” champion. But he’s also a respected entrepreneur, sought-after speaker, bestselling author, and one of the most valuable personal brands in the sports-entertainment field. As chairman of E. Smith Legacy Holdings, a successful […]

Customer Loyalty Strategy: Screw Up First

One of the key characteristics of the top customer experience brands in the world is that they are “Zero Risk” to do business with. A Zero Risk business isn’t one that never makes mistakes; every excellent customer service company drops the ball from time to time. The secret to what makes these top brands Zero […]

When Is Marketing To Blame When Sales Don’t Happen?

My philosophy about marketing is, and always has been, that if I spend a dollar on marketing today, I should be able to directly point to a sale and tangible ROI from that investment as quickly and efficiently as possible. In my world, we don’t count hashtags, likes, friends, and followers as “success.” Only dollars […]