There’s more to social media marketing than using Facebook, Twitter, and LinkedIn. YouTube has rapidly grown from a small video sharing website for amateurs to the largest online video platform in the world. It offers an incredible opportunity for businesses to reach out to their current and potential clients through personalized, engaging videos. Are you […]
5 tips for YouTube marketing
Don’t let ‘rant’ sites hurt your business
A dissatisfied customer sounding off on a ‘rant’ site about how unhappy they are can have serious ramification when it comes to your company’s online reputation. It is sometimes possible for these negative reviews to end up on the first page of your search results if you’re not careful. However, businesses are not powerless when […]
Why Line Is the App of Choice in Iran
What would you do if you couldn’t access Facebook, Twitter, Instagram or any of the other social media platforms that you rely on to keep you up-to-date with the ins and outs of your friends’ lives, current affairs and celebrity gossip? Would you miss it or would it be a blessing in disguise? If you’re […]
Twitter’s cyber attack warnings
While a small number of Facebook and Google users have, in the past, been warned that their accounts may have been hacked into by something called a “state-sponsored actor”, users of social media platform Twitter have largely escaped unscathed by the phenomenon. Or at least they haven’t been told about it. Until now, that is, […]
How to respond to negative feedback online
From restaurants to sports equipment vendors, no business is immune from negative feedback online. With more and more people spending hours on the Internet every day, customers are quick to voice their opinions about businesses. And their comments aren’t always positive. You might wonder how do you respond when you receive a negative review from […]
Social Media Policies In The Workplace
Back in November, the National Labor Relations Board issued a Complaint alleging that an employer illegally terminated an employee who posted disparaging remarks about her supervisor on her personal Facebook page. The posting referred to her supervisor as a “psychiatric patient” and used several vulgarities, which resulted in other employees chiming in (Associated Press, November 2010). While the Complaint is only an accusation and not a formal ruling from the NLRB, the repercussions of this action are critically important for employers of both unionized and non-unionized employees alike. Many employers are now reviewing their social media policies with a view to determining what they can lawfully prohibit employees from posting online. Although we cannot provide any legal advice, one of the things we can help our clients with is establishing an acceptable use policy that outlines how employees can use company resources, such as their e-mail, Internet and electronic equipment. We can also help by setting up monitoring software that can either allow management to govern employee access to certain web sites, such as gambling, porn, career sites, etc., or block employees from those sites all together. If you want to keep employees focused on being productive at work, then give us a call for a free consultation and trial of this software. Who Else Wants To Win A $25 Gift Card? “Take my monthly Trivia Challenge and you could win too!” The Grand Prize Winner of last month’s Trivia Challenge Quiz is…drum roll please… [name of winner and town]! They were the first person to correctly answer my quiz question from last month: In 1657 the first chocolate shop opened up in what city? a-London, b-Vienna, c-Amsterdam, d-All of the above The correct answer is (a) – “London.” Congratulations, [winner name], you’ve won a [$25 Gift Card]! Now, here’s this month’s trivia question. The winner will receive a gift card to [NAME OF STORE OR RESTAURANT]. According to legend, what did St. Patrick drive out of Ireland? a-Witches, b- Leprechauns, c-An SUV, d-Snakes Call me right now with your answer! XXX-XXX-XXXX